Difference between revisions of "Publicity"
From British Juggling Convention Wiki
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* If you have a big name headline act or two booked for the public show, and/or to run workshops, let people know. <br /> | * If you have a big name headline act or two booked for the public show, and/or to run workshops, let people know. <br /> | ||
* Contact the local paper and radio & tv stations. If your show venue is big enough to have spare seating for MGPs, then media interviews and flyering/postering the town in advance could get you a worthwhile number of extra ticket sales. (If your show venue isn't really large enough then your efforts involving local media could be better spent elsewhere.)<br /> | * Contact the local paper and radio & tv stations. If your show venue is big enough to have spare seating for MGPs, then media interviews and flyering/postering the town in advance could get you a worthwhile number of extra ticket sales. (If your show venue isn't really large enough then your efforts involving local media could be better spent elsewhere.)<br /> | ||
| + | If you are liasing with the local council on your event then the council will have a publicity officer who can get your BJC listed on the council website, in the council newsletter etc. | ||
| + | |||
The more people know, the more their interest is likely to be raised. A good publicity officer could increase your number of attendees by as much as a couple of hundred. And that may mean the difference between the convention making money and losing it. | The more people know, the more their interest is likely to be raised. A good publicity officer could increase your number of attendees by as much as a couple of hundred. And that may mean the difference between the convention making money and losing it. | ||
Revision as of 08:04, 1 June 2010
You need a publicity officer.
Their job is to:
- Make sure the website is kept up to date with the latest news. (If they are not the website admin, then they need to poke him/her to do so!)
- As soon as your venue and dates are confirmed, the publicity officer should go to every regional convention (wearing your logoed convention t-shirt) in the run up to the BJC, spreading fliers, posters, and the latest news about how great YOUR BJC is going to be. If you don't have any new news, just be enthusiastic. MAKE people write the BJC dates in their paper/electronic diary while you watch them do it. (If they can't come for some good reason, then fine. But if they don't come because they temporarily forgot the dates, you just lost some money). If the publicity officer is not able to go to a regional convention for any reason, it is their job to make sure another member of the organising crew goes in their stead. Oh and have pre-reg forms to hand as soon as it is open, and remind people how much money they save themselves by pre-regging, and how much it helps out the BJC.
- Make sure your event is on all the relevant events listings that you can find, such as the Juggling convention listings on IJDB, as well as advertising your event this can also help prevent other people organising an event that clashes with yours.
- Be all over the internet. You should be making regular posts on rec.juggling, UK_Jugglers, diabolo.ca, home of poi, and as many other sites as you think may be relevant. Don't spam, but increase your post frequency as the convention draws nearer. Answer as many questions as you can, as fully as you can.
- If you have a big name headline act or two booked for the public show, and/or to run workshops, let people know.
- Contact the local paper and radio & tv stations. If your show venue is big enough to have spare seating for MGPs, then media interviews and flyering/postering the town in advance could get you a worthwhile number of extra ticket sales. (If your show venue isn't really large enough then your efforts involving local media could be better spent elsewhere.)
If you are liasing with the local council on your event then the council will have a publicity officer who can get your BJC listed on the council website, in the council newsletter etc.
The more people know, the more their interest is likely to be raised. A good publicity officer could increase your number of attendees by as much as a couple of hundred. And that may mean the difference between the convention making money and losing it.
This thread on rec.juggling has some interesting thoughts about how to do internet publicity in the days of social media.
