Parade
From British Juggling Convention Wiki
a bright colourful and noisy walk through the town.
Often used as a means to repay the local town for any help/assistance they have given to BJC
Try to make your parade exciting and a spectacle people would want to see, many parades are led by a Samba band and a section of people juggling, then a long dribble of people shuffling along behind. If you can work on getting the shufflers to look juggly as well it will make the parade look a lot better.
Maybe give the parade a theme (e.g. juggling pirates) and publicise this theme to convention-goers in advance so they can bring or wear something to fit with the theme.