Ideally a single person should be in charge of publicity: someone who is able to dedicate a lot of time to it.  

Ideally, a single person should be in charge of publicity: someone who is able to dedicate a lot of time to it.  

The more information people have, the more their interest is likely to be raised. A good publicity officer could increase your number of attendees by as much as a couple of hundred. And that may mean the difference between the convention making money and losing it.

The more information people have, the more their interest is likely to be raised. A good publicity officer could increase your number of attendees by as much as a couple of hundred. And that may mean the difference between the convention making money and losing it.

* Make sure your event is on all the relevant events listings that you can find, such as the [http://www.jugglingedge.com/events.php?Region=gb juggling convention listings] on [[Juggling Edge]]. As well as advertising your event, this also reduces the possibility of other people accidentally organising a clashing event.

* Make sure your event is on all the relevant events listings that you can find, such as the [http://www.jugglingedge.com/events.php?Region=gb juggling convention listings] on [[Juggling Edge]]. As well as advertising your event, this also reduces the possibility of other people accidentally organising a clashing event.

* Make sure your [[website]] is kept up to date with the latest news. Ideally the publicity officer should have the access and ability to update the website themselves.

* Make sure your [[website]] is kept up to date with the latest news. Ideally, the publicity officer should have the access and ability to update the website themselves.

* Post your news to all the forums: [[Juggling Edge]], [[rec.juggling]], [[UK_Jugglers]], [[diabolo.ca]], [[Home of Poi|home of poi]], [[Contactjuggling.org]], [http://www.reddit.com/r/juggling reddit] and as many other sites as you think may be relevant. Don't spam, but increase your post frequency as the convention draws nearer. Answer as many questions as you can, as fully as you can. Just having a link to your event in your forum signature will get you a little bit more exposure.

* Post your news to all the forums: [[Juggling Edge]], [[rec.juggling]], [[UK_Jugglers]], [[diabolo.ca]], [[Home of Poi|home of poi]], [[Contactjuggling.org]], [http://www.reddit.com/r/juggling reddit] and as many other sites as you think may be relevant. Don't spam, but increase your post frequency as the convention draws nearer. Answer as many questions as you can, as fully as you can. Just having a link to your event in your forum signature will get you a little bit more exposure.

* You should probably have a [http://www.facebook.com Facebook] page (with an "event"), but not as your primary source of information: believe it or not, lots of your potential customers are not on Facebook, or have Facebook blocked at work (60% of UK population do not use Facebook [http://www.clickymedia.co.uk/2010/04/uk-facebook-user-statistics-april-2010/ ]). If you do put your event on Facebook make sure its status is set to Public, BJC 2008 and BJC 2010 Facebook pages were public so anyone could see them, whereas BJC 2009 Facebook page was not public so only people logged in to Facebook could see it. (to make Facebook events visible to everyone you need to first create a Facebook page then create the event from this page (method correct Nov 2011)). You can also have a Facebook group as well as an event, the BJC 2012 Facebook group had close to a thousand members, which was almost as many as paid to go to the convention.

* You should probably have a [http://www.facebook.com Facebook] page (with an "event"), but not as your primary source of information: believe it or not, lots of your potential customers are not on Facebook, or have Facebook blocked at work (60% of UK population do not use Facebook [http://www.clickymedia.co.uk/2010/04/uk-facebook-user-statistics-april-2010/ ]). If you do put your event on Facebook make sure its status is set to Public, BJC 2008 and BJC 2010 Facebook pages were public so anyone could see them, whereas BJC 2009 Facebook page was not public so only people logged in to Facebook could see it. (to make Facebook events visible to everyone you need to first create a Facebook page then create the event from this page (method correct Nov 2011)). You can also have a Facebook group as well as an event, the BJC 2012 Facebook group had close to a thousand members, which was almost as many as paid to go to the convention.